The Top 5 Benefits of Google My Business for Lawyers
Google My Business offers countless benefits for attorneys and law firms. It can increase your visibility, strengthen your brand, and establish trust with prospects. In fact, setting up a Google My Business page may be one of the most effective methods for promoting your practice online.
Here are the top five benefits of Google My Business for lawyers.
What Is Google My Business?
Google My Business is a free social media platform designed to help businesses reach customers and clients. When someone googles the name of your practice, a box should show up on the right side of the results with your:
- Contact information
- Hours
- Google reviews
That’s your Google My Business listing. (If no listing shows up for your practice, don’t worry—creating a Google My Business page is a breeze.)
Taking the time to claim and optimize your listing can have a major impact on your online marketing strategy. How so? I’m glad you asked!
The Top Five Benefits of Google My Business for Lawyers
1. It Boosts Your Visibility
When you search for a type of service online, such as “family law attorney,” Google usually puts a map of your area at the top of the results along with a list of three local businesses that best match your search. (Go ahead, try it!)
That list is called the “local pack,” and the reason those three businesses popped up instead of their competitors is because they have the strongest Google My Business profiles.
By optimizing your Google My Business page, you can earn a spot in the local pack for searches relevant to your legal niche. If a potential client googles “personal injury attorney” or “employment lawyer,” you could show up at the very top of its results. Then, they can click on your listing to learn more about your practice, visit your website, or contact you directly.
Needless to say, this can be a game-changer for your online outreach and networking.
2. It Provides Useful Information at a Glance
Google My Business lets you customize what appears in your law practice’s listing. This can include:
- Photos
- A basic description of your business
- Your address
- Contact information
- Reviews
- FAQs
- Hours of operation
- Common busy times
This makes it easy for you to get valuable, up-to-date information out in front of potential clients and referrers.
3. It Lets You Talk Directly to Your Target Audience
Another handy feature you can add to your Google My Business listing is Google Posts. Google Posts lets you publish brief updates and insights on your listings, such as:
- Articles
- Videos
- Newsletters
- Case studies
- Promotions
- Special offers
- Announcements
- Employee achievements
- Event invitations
This will spread awareness for your brand, provide value for your target audience, and encourage prospects to engage with you. Best of all, it provides a great opportunity to stand out from the crowd.
4. It Shows Off Your Positive Reviews
When prospects are considering working with you, reviews can make all the difference. According to BrightLocal’s 2020 Local Consumer Review Survey, 87% of consumers read online reviews when evaluating a local business, and 79% would trust online reviews as much as a personal recommendation from family or friends.
So how does Google My Business help with that?
Well, the “Google Reviews” feature makes it that much easier for your clients to leave a glowing review of your services. Then, you can proudly display those positive reviews right on your Google My Business listing for all the world to see.
That’s a surefire way to build credibility for your brand and inspire confidence in potential clients and referrers.
5. It Gives You More Insight into Your Clients
Google My Business sports its very own “Insights” tab, which you can use to understand your audience better and optimize your marketing strategy. The three main sections in the Insights tab are Visibility, Engagement, and Audience.
- The Visibility section tells you how many views your profile, photos, and posts have gotten over the last week, month, or 90 days.
- The Engagement section shows you how people are interacting with your posts through clicks, comments, and shares.
- The Audience section gives a breakdown of the demographics that are following you and engaging with your content.
Using these insights, you can see what works, what doesn’t, and how to improve your overall approach.
Take Advantage of the Many Benefits of Google My Business for Lawyers
Google My Business is one of the most important marketing tools the internet has to offer attorneys and law firms. It can help you increase brand awareness, build trust, and connect with your target audience.
But to get the most out of Google My Business, you may have to invest some time and energy. As a busy professional, that may not be convenient for you—or even practical. Fortunately, you don’t have to do it alone.
At Let America Know, we help trial attorneys across the nation hone their internet marketing strategies through social media and email.
Just contact us, and we’ll help you set up your Google My Business profile and optimize it for the best results. That way, you can get the benefits of Google My Business without having to deal with any of the headaches.
Click here to check out our done-for-you social media program for legal professionals.