6 Reasons Your Law Firm Needs an Email Newsletter
Internet marketing has evolved rapidly over the years, but email newsletters have remained one of the most efficient and effective outreach methods around. A quality newsletter can help any law firm grow its network, keep in front of referral sources, and attract more leads.
Not convinced? Here are six reasons your law firm should have its own email newsletter.
1. It Helps You Reach More Clients
Email is a fantastic way to connect with prospects. Everyone has an email account, so you can be sure every client, past client and professional referral source can be reached via email. Plus, according to a study from Adestra, more than 70% of people view email as the ideal way to hear from brands and businesses.
By setting up an email newsletter, you can speak directly to your referral audience in precisely the way they prefer.
2. It Increases Your Law Firm’s Credibility
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When a person needs legal help, they want to know that they’re working with an attorney they can trust. That means trusting the attorney’s character, motivation, and expertise.
Developing that kind of reputation doesn’t happen on its own. To win the confidence of prospects, you have to demonstrate your knowledge and desire to help. An email newsletter is perfect for doing just that.
For example, if you practice personal injury, you could send out a monthly newsletter with valuable tips on staying safe or seeking fair compensation after an injury. This information will demonstrate that you’re both knowledgeable in your field and eager to help others. You could even include curated testimonials and Google reviews for added social proof.
With the right approach, you can use an email newsletter to establish yourself as a go-to authority in your niche.
3. It Keeps You Top-of-Mind with Prospects
Not only does a newsletter help you build credibility, but it also keeps you top-of-mind with referral sources, and by extension, potential clients. When people are repeatedly exposed to your law firm’s brand, they’ll be more likely to remember you if they, or someone they know, ever needs to hire an attorney.
4. It Improves Your Content Marketing Strategy
Your email newsletter shouldn’t replace other forms of digital marketing—it should enhance them. By using your newsletter in collaboration with other content channels, you can leverage more out of all of them.
You could always include your blog posts or podcast snippets in a regular newsletter, spreading them to a broader audience. You can even feature top-performing social media posts in your newsletter. All of this can attract more traffic to your website and social media profiles.
5. It’s a Great Cross-Marketing Tool
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Cross-marketing means informing prospects about the multiple ways you can help them. For example, let’s say your firm practices both workers’ compensation and medical malpractice law. You might have prospects—or past clients—who know about one but not the other. Through the content you include in your newsletter, you can educate them on the full range of services you offer.
6. It’s Low-Risk and High-Reward
One of the best aspects of email newsletters is how relatively easy and affordable it is to get started. Better still, the potential return on your investment can be high. Your audience will be people already familiar with you or your law firm, which means that they’re interested in your expertise. Because of this affinity, email marketing often translates into an unusually high return on investment.
Are You Ready to Stay Connected and Grow Your Firm?
If your law firm doesn’t have a newsletter yet, now is an excellent time to get started. However, while a newsletter doesn’t have to be overly expensive, it can be complicated and time-consuming.
If you’d rather let someone else deal with the challenges involved, we can help.
At Let America Know, we give attorneys across the nation the expert support they need to grow their law firms through email and social media marketing. “You Should Know” is our monthly email newsletter, which we fully customize for every firm, then deliver directly to their:
- Former and current clients
- Professional peers
- Potential referral sources
- Other important contacts
Best of all, we handle everything from start to finish so you can focus on what you do best: serving your clients. Just contact us, and we’ll be happy to:
- Build your email list
- Design a catchy, appealing newsletter
- Create valuable content for your firm
- Strengthen your brand
Are you ready to take your online presence to the next level? Click here to learn more about our fully customizable e-newsletter service for trial attorneys.