7 Tips for Writing Your Law Firm’s Social Media Bio
What they read will impact how they view your firm, too. On social media, first impressions are everything. So what is your bio saying about your firm? Is it representing your brand accurately? Is it giving prospects a reason to trust you—or is it driving them away?
If you’re not sure what your bio should say, don’t worry. We’ve got you covered. Here are seven tips to keep in mind when writing a social media bio for your law firm.
1. Less Is More
Most social media platforms have limited space for a bio. For example, Twitter bios can’t be longer than 160 characters. On Instagram, you only have 150 characters to play with. Others give you more space. On LinkedIn, you can write a summary with up to 2,000 characters.
Regardless of which platform you’re using, it’s always best to keep your bio short and sweet. You aren’t trying to tell the reader everything about your firm. The goal is to grab their attention and give them a reason to read more.
2. Focus on the Reader
When prospects check out your firm’s profile, they aren’t primarily interested in you. They want to know how you can help them. Use your bio to answer that question. For example, you might mention:
- What specific services you offer
- How many clients you’ve helped
- How your firm has been recognized for its contributions to the legal industry
These are all facts about your firm, but they’re targeted at the reader’s interests and needs. You’re telling them who you are, what you can do for them, and why they should trust you. You’re talking about yourself—but you’re talking to them.
3. Find Your Voice
Plenty of law firms have bland, impersonal bios on their social media profiles. To help your firm stand out from the crowd, it’s important to break the mold. Skip the overused buzzwords. Find creative new ways to show your firm’s vision.
Of course, that’s easier said than done. It probably won’t work right away. Take the time to develop a unique brand voice for your firm, then use it to inform your social media bios.
4. Be Approachable
No matter what brand voice you choose for your firm, you should always be approachable. People often view attorneys as aloof and intimidating. It’s essential that you use every opportunity to dispel that myth—including when writing your bio. If possible, add a dash of personality to your bio to help humanize your practice and earn trust.
5. Use Keywords (But Not Too Many)
Social media is a great way to boost your law firm’s SEO strategies (especially local SEO). When writing your law firm’s bio, it should be easy to incorporate keywords naturally into the text. The most obvious example is the name of your firm, which is the primary keyword you should be targeting. Another keyword would be the legal niche you practice in, such as personal injury law.
Just be careful not to throw in too many keywords. This could make your bio seem cluttered and forced. Instead, let relevant keywords appear organically.
6. Get Prospects to Act
If you have enough room in your bio, consider adding a call to action at the end. This could be as simple as, “Contact us with your questions or comments.” Or, you might include a link to a form for a free case evaluation. Whatever that next step is, let prospects know what they should do, and make it easy for them to connect with you.
7. Get Some Help
Armed with these tips, you can get started on the perfect bio for your law firm. However, developing a strong brand voice and finding the right approach for every platform takes time—and plenty of patience. If you’d rather let someone else handle the headaches, we can help.
At Let America Know, we give trial attorneys the support they need to take their social media campaigns to the next level. Just contact us, and we will design a custom social media marketing strategy that suits your needs. Then, we’ll implement and manage every stage of it ourselves.
Click here to learn more about our done-for-you social media program for lawyers like you.