8 Ideas for Creating Law Firm Social Media Posts
These days, an active social media presence is essential for law firms. But staying active means posting regularly, and that isn’t always easy. In fact, one of the most common complaints lawyers have about social media is that they don’t know what to post about.
Fortunately, posting regularly doesn’t have to be such a struggle. All it takes is a little inspiration. So, we’ve put together a list of ideas for social media posts to help you get the most out of your law firm’s profiles.
Let’s get started!
1. Educate Your Audience
Step one of building a meaningful social media presence is providing value. There are several ways to do that, but a great starting point is to post information that will appeal to your target audience. This can come in the form of:
- Tips
- Statistics
- Little-known facts
- FAQs
- Common mistakes that they should avoid
For example, a divorce lawyer could share tips about dividing assets and when it’s time to seek mediation. A DUI lawyer could offer advice on whether people should consent to field sobriety tests after an accident.
Depending on what platforms you’re using for your firm, you can go about this in a few different ways. Twitter is ideal for bite-sized pieces of content, though they can be grouped into longer threads. Other platforms like Facebook and LinkedIn allow you to create longer posts so you can go into greater detail.
And you can always use visuals to educate your audience, too. Infographics are especially helpful for presenting information in a nifty, easy-to-digest format. Your followers will also be more likely to reshare visual content with their own circles, spreading your brand even further.
But regardless of the medium you use, educating your target audience is a great way to establish your firm as a go-to source of knowledge in your niche.
2. Link to Blog Posts
This one may seem like a no-brainer, but it’s worth mentioning. If your law firm has a blog, be sure to post links to every article on your social media pages. This will keep your profiles active and drive more traffic to your website.
Don’t forget to pull attention-grabbing lines from the article, either. You can use those as teasers to get prospects to click the link and read the whole thing.
3. Link to Newsletters
Here’s a handy trick a lot of lawyers don’t know: in most cases, you can get a public link to your law firm’s newsletters from your email marketing provider. By posting those links on your social media profiles, you can share your newsletter with prospects who haven’t subscribed to the email list yet.
And just like with your firm’s blog, you can use a catchy line from the newsletter to generate interest.
4. Ask Questions
One of the hallmarks of a successful social media campaign is strong engagement. Start a conversation with your audience by posing questions. These could be directly related to your niche, but they don’t have to be. If you can’t think of any relevant questions, you can always post something as simple as, “tea or coffee?”
People love sharing their opinions and telling their stories. Give them an opportunity, and there’s a good chance they’ll take it.
5. Get Personal
A common mistake law firms make on Twitter is being so focused on their business they end up seeming cold and robotic. In order to make a connection with prospects, you have to build trust—and that means being human.
So don’t be afraid to give a behind-the-scenes look at the personality of your firm. Create posts about:
- Your firm’s culture
- The individual attorneys and staff you work with
- Local events the team has been involved in
- Community outreach programs
- Fun traditions your firm has in place, such as a bring-your-pet-to-the-office day
…and so on.
This approach will help you humanize your firm and establish trust with prospects. (Just make sure you don’t sacrifice your professionalism, of course—there is such a thing as too personal.)
6. Comment on Industry News
Keep your eyes open for breaking news that’s relevant to your area of practice, such as current events or developing legal issues. If you see any interesting headlines, you can update your followers or share your professional opinion on the matter.
For example, if you’re an auto accident attorney, you may want to inform your audience about your state passing a new hands-free driving law. If you specialize in labor law, on the other hand, you could give your perspective on a company being fined for violating workers’ rights.
That way, you can prove that you’re invested in your niche while staying top-of-mind with potential clients and referrers.
7. Show Off Your Review
Nothing boosts credibility like praise from satisfied clients and partners. So share a few of your glowing reviews on social media and let them do the talking for you. Not only will this help give prospects the confidence to reach out to your firm, it will also provide you with an easy source of hassle-free content.
Just don’t go overboard. If you post too many testimonials in a row, it can end up coming off as boastful. Moderation is key.
8. Reshare Posts From Your Peers
There’s no need to hog the microphone. Resharing posts from fellow professionals or local organizations is a great way to form deeper relationships in your community and spread useful messages.
Plus, you won’t have to worry about producing the content yourself.
But once again, be careful not to overdo it. If all you do is repost other people’s content, your audience may start to think you don’t have anything to say yourself.
Are You Ready to Breathe New Life Into Your Law Firm’s Online Presence?
Hopefully, these ideas will provide the right inspiration to help you keep your law firm’s social media profiles up-to-date and active. But even when you’re feeling inspired, running an effective online marketing campaign is complicated. It takes patience, effort, and know-how.
Most busy professionals just don’t have the time to master it.
If you’d rather let someone else handle the headaches, we’d be happy to help. At Let America Know, we give attorneys across the nation the expert support they need to get more out of their social media marketing strategies. That way, they can dedicate themselves to what they do best—serving their clients.
Just contact us, and we’ll help you leverage social media to raise brand awareness, attract more leads, and take your law firm to the next level.
Click here to learn more about our done-for-you social media program designed for trial attorneys.