How to Grow Your Law Firm’s Newsletter Email List
Your newsletter’s email list is every bit as important as the newsletter itself. The more subscribers you have, the greater your chances of attracting leads or growing your professional network.
On the other hand, it isn’t just a numbers game. It won’t matter how big your email list is if none of your subscribers are interested. Just like any form of online marketing, you have to refine your target audience.
Here’s how to connect with the right people and grow your law firm’s email newsletter list.
Reach Out to Contacts
The first step for growing your email list is to reach out to people you’ve already interacted with. This can be:
- Former clients
- Current clients
- Colleagues
- Professional acquaintances
- Referral sources
- Family and friends
Most attorneys have a desk drawer or office cabinet overflowing with business cards that can be mined for email addresses as well.
Once you have a list of names and addresses for likely prospects, send them a quick invitation to subscribe to your law firm’s newsletter. Chances are, at least a portion will sign up.
Advertise on Your Law Firm’s Website
This method is one of the classics. All you have to do is add a subscription form to your website where visitors can enter their name and email. You can either put this right on a webpage or add it as a popup ad. (Yes, popups may be annoying, but there’s a reason so many businesses use them—they work.)
Use Social Media
If your law firm is active on social media, you can raise awareness for your newsletter by promoting it across every platform you use. You can do this by:
- Referencing the newsletter in your posts
- Adding a signup link to your bios
- Investing in paid social media ads
Use Your Blog
Another great way to find subscribers for your newsletter is to promote it on your law firm’s blog. After all, if someone is reading your blog, it usually means they’re interested in some aspect of your practice. What better way to connect with your target audience?
Plus, by publishing valuable content on your blog, you can demonstrate your expertise and willingness to help, giving prospects even more reason to subscribe to your newsletter.
Create a Lead Magnet
Sometimes people need a little extra nudge to sign up for a newsletter. To build in a strong incentive, create a resource that anyone can get for free—as long as they subscribe. This resource could be an:
- E-book
- Check-list
- Legal guide
- Special report
- Infographic
- Video
- White paper
…or any other piece of content that your target audience might find useful. This is known as “gated content,” and it can work wonders for growing an email list.
Host Webinars
Hosting a webinar can draw a serious crowd. Not only is video an inherently popular form of content, but live webinars let you interact with your audience in a way you can’t in a pre-recorded format. This allows you to answer questions, get to know people, and show off your personable side.
Best of all, there are a few ways you could use your webinar to grow your email list, such as:
- Requiring attendees to sign up for your newsletter before joining the livestream
- Promoting your newsletter in the webinar itself, especially at the beginning and end
- Using the recording of the webinar as gated content once it’s over
Encourage Word-of-Mouth
No one said you have to do all the work yourself. As you find subscribers for your newsletter, encourage them to share it with others. One of the best ways to do this is to add handy buttons that subscribers can use to forward the email to a friend or reshare the content on their social media profiles.
Are You Ready to Grow Your Law Firm’s Email List Today?
To get the most out of your law firm’s newsletter, take the time to expand and refresh your email list. It may seem like a chore, but once your audience starts to grow, it will be worth all the effort.
Of course, launching and maintaining a newsletter still takes plenty of effort. If you’d rather let someone else handle the logistics for you, we can help.
At Let America Know, we help attorneys across the nation grow their practices through email and social media marketing. Just reach out to us, and we can take care of everything from start to finish, including:
- Guiding you on how to build your email list
- Designing an appealing newsletter
- Creating valuable content for your firm
…so you can focus on what you do best: serving your clients.
Are you ready to stay connected and grow your firm? Click here to learn more about our fully customizable e-newsletter service for trial attorneys.