How to Optimize Your Law Firm’s Facebook Page
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Facebook is one of the best platforms a law firm can include in its online marketing strategy. Creating a Facebook page for your firm will help you:
- Amplify your brand
- Humanize yourself
- Establish credibility
- Build trust
- Demonstrate expertise
- Grow your professional network
But to really reap the rewards of Facebook, you’ll need to optimize your law firm’s page. Here’s how.
Complete Your Profile
When optimizing your law firm’s Facebook page, it’s essential to make sure you’ve entered all the right information thoroughly and accurately. Pay close attention to your “About” tab, and be sure to add a brief description of your law firm as well as a more comprehensive overview in the “Additional Information” section.
In both cases, including SEO keywords will help draw traffic to your page and expose your brand to fresh prospects.
Then, fill out all the other fields, such as your law firm’s:
- Legal niche
- Website URL
- Address
- Phone number
- Service areas
- Operating hours
- Privacy policy
- Links to other social media profiles
Don’t skimp on anything. By being as thorough as possible, you’ll make it that much easier for potential clients and referrers to connect with you.
Provide Value
Providing genuine value is one of the best ways to earn your audience’s attention and trust. After all, everyone wants their legal representation to be experienced, knowledgeable, and willing to help.
By creating useful content for your Facebook page, you can demonstrate your expertise and prove that your firm is interested in lending a hand. That content could include:
- Handy tips
- FAQs
- Links to blog posts
- Insightful studies and statistics
- Educational materials
- Infographics
- Noteworthy quotes
For example, if your firm specializes in personal injury law, you could create a list of answers to common questions about auto accidents. Soon, you’ll become a go-to source of information in your niche.
Next time one of your readers needs a little legal help, they may well remember that.
Creating valuable content is also a great opportunity to showcase your law firm’s unique brand voice.
Upload Videos
When it comes to internet marketing, there’s one area that law firms in particular tend to struggle with: building trust. Whether it’s fair or not, lots of people are wary of lawyers.
Producing brief videos is a great way to humanize your law firm and connect with your audience on a more personal level. Body language and tone of voice can both go a long way toward showing prospects that you’re a real person.
When they see you smile, laugh, and communicate in a natural manner, they’ll be much more likely to reach out to you. In fact, by the time they give you a call or send an email, they may feel like they know you already.
Plus, every law firm is writing content and uploading photos to Facebook—but not all of them are creating videos. Here’s your chance to really stand out from the crowd.
Add a Message Button
Facebook allows you to add a “Messenger” button to your profile that visitors can use to contact you directly. When people are in any kind of legal trouble, they may feel a tremendous sense of urgency. If they can reach out to you right away and expect a response in a reasonably short amount of time, that could be the reason they contact you instead of one of your competitors.
Even if no one from your law firm is available at the time, you can set up an automatic instant reply to let them know that you’ve received their message and you’ll get back to them as quickly as possible.
Show Off Your Reviews
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Nothing establishes credibility like reviews from happy clients. Even just a few glowing reviews will give prospects greater confidence in your abilities.
Reviews will boost your SEO strategy, too, helping you rank higher in searches on Google or Facebook itself. The more you have, the better.
So whenever possible, ask your satisfied clients to post a review on your Facebook page. Then, leave a comment thanking them for their kind words. This will display your professionalism and show prospects that you’re willing to take the time to communicate with clients.
Interact With Other Businesses
When done right, Facebook should always be a conversation. You want to engage with your target audience, but it helps to interact with your peers, too.
Follow other local businesses (including law firms) and be ready to share any content they post that might be useful to your audience. Hopefully, they’ll return the favor. Regardless, you’ll be providing even more value to your prospects, forming relationships with your fellow professionals, and establishing yourself as an active member of your community.
You never know when that might pay off.
Put Your Law Firm’s Facebook Page to Good Use
Armed with these tips, you can strengthen your law firm’s Facebook presence and amplify your brand online.
However, maintaining an active presence on any social media platform is a challenge. It takes time and effort, both of which you’re already investing in your existing clients.
If you’d rather let someone else take on the hassles, we’d be happy to help.
At Let America Know, we help lawyers across the nation improve their internet marketing strategies through social media and email. We can give you the expert support you need to reach your target audience and make an impact online.
Click here to check out our done-for-you social media program for trial attorneys.