The Top 3 Benefits of Outsourcing Your Law Firm’s Social Media Marketing
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Social media has become an increasingly important marketing tool for lawyers and law firms. When used correctly, social media can help you:
- Increase brand visibility
- Establish credibility
- Draw more traffic to your firm’s website
- Humanize your practice
- Stay top-of-mind with prospects
- Attract more leads
If your law firm isn’t taking advantage of social media marketing, you can bet you’re missing out on growth opportunities. However, managing an effective social media campaign takes specialized knowledge and patience. Most attorneys just don’t have the time, interest, or expertise.
Fortunately, you can call in the pros. Here are four advantages of outsourcing your social media marketing.
1. Time Savings
Time savings may be the most obvious upside of outsourcing. One familiar complaint attorneys have about social media marketing is how much time it eats up. To get the most out of social media, you must:
- Set up profiles on multiple platforms
- Plan and test diverse marketing strategies
- Connect with your target audience
- Develop your brand voice
- Create and post valuable content
- Interact with other users
- Respond to comments and messages
- Monitor your public reviews
- Leverage paid ad campaigns
- Ensure that all information on your profiles stays up-to-date and accurate
… and that’s scratching the surface.
Passing the hassles on to someone else means you can reap the benefits of a solid social media campaign without the time investment. You can focus on doing what you do best: serving your clients.
2. Specialized Expertise
Most people can figure out the basics of social media, but true social media marketing success requires a niche, laser-focused skill set. As an attorney, social media marketing will always play second fiddle to your law career.
When you hire a team of professionals, on the other hand, you put your online presence in the hands of people who have dedicated their careers to social media. They can:
- Keep up with the latest industry trends
- Customize marketing strategies for the best results
- Track and optimize tactics over time
3. Access to Pro-Tech
Any social media management team you work with will have a complete toolkit of the latest tech at their disposal. These tools are used for:
- Researching your online audience
- Creating and managing content
- Scheduling posts
- Monitoring engagement
- Analyzing results
- Automating processes
Otherwise, you need to select and pay for each piece of software yourself. Then starts the steep learning curve as you or someone else on your staff struggles with implementing these new platforms. This path again equals time and money.
Hiring a team of pros will allow you to skip the learning curve and go right to a robust social media campaign supported by a full range of proven management tools.
Get Expert-Backed Help with Your Law Firm’s Social Media Today
By adding professional help to your law firm’s social media campaigns, you save time, money, and stress while kicking your online growth strategies into overdrive.
At Let America Know, we give trial attorneys the support they need to take their social media campaigns to the next level. Just contact us, and we will design a custom social media marketing strategy that suits your needs. Then, we’ll manage the entire process from start to finish.
Click here to learn more about our done-for-you social media program for lawyers like you.