What Content Should You Include in Your Law Firm’s E-Newsletter?
All online marketing runs on content—and email newsletters are no exception. When developing a newsletter for your law firm, the most important step is creating appealing content that provides real value for your target audience.
Of course, the themes and topics you cover will depend on your law firm’s niche. But to help point you in the right direction, we’ve put together a list of some types of content well-suited for a law firm newsletter.
Educational and Informative Content
By sending out useful information relevant to your niche, you can provide value and demonstrate your expertise at the same time. This information can take the form of:
- Tips
- Advice
- Statistics
- Little-known facts
- FAQs
- Common mistakes to avoid
For example, if your firm specializes in divorce law, you could offer advice for navigating the process of ending a marriage or how to cope in the aftermath of a divorce. If you specialize in personal injury law, you could give tips on how to stay safe or seek compensation after an injury.
And while brief articles and listicles may be a great way to educate your audience, there’s no need to limit yourself to text. Visual content such as infographics or even videos are also ideal for the newsletter format.
Relevant News
By using your newsletter to share any news related to their field of practice, you can inform your audience and offer your own commentary. This will help you establish yourself as a go-to source of knowledge in your niche. Plus, you’ll be proving that you’re dedicated enough to your field to keep up with all the latest stories.
Case Studies
Everyone loves a good story. If any cases you’ve handled stand out as especially interesting, consider turning them into shareable case studies. That way, you can engage your audience while showcasing your firm’s expertise, credibility, and record of success.
Just be careful not to violate client confidentiality by including identifying details. Though if you have any client testimonials or reviews, feel free to add those in for even more social proof.
Attorney Profiles
While this may not be a constant aspect of your firm’s newsletter, introducing team members can help you connect with your audience. You can do this by running a brief profile of each of your attorneys. Alternatively, you might want to use a Q&A interview format—either through text or with video.
Don’t be afraid to get personal, either. Humanizing your firm is an essential aspect of online marketing. Give your audience a glimpse into the real people that make up your firm, possibly including their:
- Backgrounds
- Reasons for pursuing a law career
- Hobbies
- Interests
- Intriguing stories
- Favorite movies, music, or ice cream flavors
Get creative and bring your firm to life!
Community Events
If your firm takes part in any local events, a newsletter is a great way to share the worthy causes you’ve been involved in. Maybe you volunteer or provide pro bono services to the community. Maybe you set up a stand of some sort at a local festival. Maybe you joined in for a charity drive.
No matter what your firm does, you can use your newsletter to let everyone know. You can even promote the events before they happen, then follow up with a recap after the fact. Don’t forget to get plenty of pictures!
Social Media Posts
Is your law firm active on social media? If so, you can include one—or more—of your most popular posts in your newsletters. After all, if your social media network found something you posted interesting, useful, or funny, there’s a good chance your newsletter’s audience will too.
Not only will it help add even more value to your newsletters, but it will also help promote your law firm’s social media profiles.
Are You Ready to Strengthen Your Law Firm’s Online Presence?
Hopefully, this article has given you some ideas for your law firm’s online content strategy. But even when you know what kind of content you want, you still have to create it. And that—along with all the other aspects of starting and maintaining a newsletter—takes plenty of time and energy.
If you’d rather let someone else handle the hassles for you, we can help.
At Let America Know, we help attorneys across the nation grow their practices through email and social media marketing. “You Should Know” is our monthly email newsletter, which we fully customize for every firm, then deliver directly to their:
- Clients (former and current)
- Professional peers
- Potential referral sources
- Other important contacts
Just reach out to us, and we can take care of everything from start to finish, including:
- Growing your email list
- Designing an appealing newsletter
- Creating valuable content for your firm
…so you can focus on serving your clients.
Are you ready to stay connected and grow your firm? Click here to learn more about our fully customizable e-newsletter service for trial attorneys.