4 Essential Tools for Law Firm Social Media Marketing
When it comes to social media marketing, having the right tools can make all the difference. These tools can help you:
- Save time
- Streamline processes
- Learn about your target audience
- Boost engagement
- Optimize your strategy
Without a well-stocked toolkit, no social media campaign is ever going to reach its potential. So which tools are the most important?
Here are our picks for four essential types of tools for law firm social media marketing.
1. Scheduling Tools
Anyone who has tried their hand at social media marketing knows how much time it can eat up. Even posting consistently on a single platform can be a hassle. Multiply that over multiple profiles, and you can see why so many attorneys think social media marketing takes more time than it’s worth.
By using scheduling tools, you can:
- Create content in batches, then schedule posts ahead of time
- Share a single piece of content on multiple social media platforms with one click
- Plan and organize your content strategy days, weeks, or even months in advance
Plus, depending on the audience and platform, your posts will get more attention at certain times of day. A scheduling tool will let you post at the ideal time for maximum engagement.
2. Analytics Tools
Trying to manage a social media campaign without analytics is like trying to hit a target while wearing a blindfold. No matter what your marketing goals are, you won’t get far without reliable analytics tools.
Analytics tools will let you:
- Track how your social media strategy is working across every platform
- See which approaches get the best results
- Monitor your competition to see what works for them—and how you compare
- Gauge how quickly your firm is responding to messages from prospects
You can then use this data to optimize your strategy for long-term growth.
3. Engagement Tools
True social media success revolves around engagement. It’s called social media for a reason. However, keeping up with engagement may be the most time-consuming aspect of social media marketing. It’s also the most time-sensitive, since most prospects expect a quick response to their questions and comments.
If you don’t prioritize engagement, you’re going to lose leads to competitors who do.
Engagement tools can help you stand out from the crowd as they:
- Funnel all messages on every platform into a single inbox
- Notify you when you’re getting a spike in engagement
- Assign certain messages to team members who are best suited to respond to them
- Show you relevant information about the users who engage with you
4. Automation Tool
Over-automating your social media marketing is often a mistake. However, automating just the right aspects can streamline the whole process. For example, you could:
- Set up rules to automatically prioritize or archive certain types of social messages
- Create templates for ready-to-go responses based on past interactions
- Design chatbots for channels like Facebook Messenger or Twitter’s direct messages
- Send out automatic feedback requests after conversations to help hone your voice
By using automation tools, you can greatly increase your marketing efficiency and free up team members for the most important tasks.
How about a Little Help?
With a full range of social media tools, you can take your law firm’s online marketing strategy to the next level. But that still means you have to:
Pick the right tools for your firm
Purchase each piece of software individually
Learn how to use each tool (or train someone else)
Keep up with the latest trends and changes in the technology
All of this will lead to mountains of wasted time and money. But by hiring a professional social media management team, you can get all the benefits of their premium tech toolkit without the headaches.
At Let America Know, we give trial attorneys across the country the support they need to take their social media presence to the next level. Just contact us, and we can provide custom solutions to all of your social media needs.
Click here to learn more about our done-for-you social media program for lawyers like you.