5 Social Media Trends Law Firms Should Know About in 2023
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As 2022 draws to a close, law firms across America are turning their attention to the new year. What will social media marketing look like in 2023? The world of digital marketing is constantly evolving, and it can be difficult to predict where it will go. Still, we can make some reasonable guesses.
Here are five social media trends law firms can expect to see continue into 2023.
1. Social Media Isn’t Going Anywhere
Over the past few years, social media has only become more important for attorneys. In the wake of the COVID-19 pandemic, people have gotten used to doing everything online—including hiring attorneys.
Here are some revealing statistics to back that up:
- 54% of social browsers use social media to research products and services
- 38% of people hoping to hire an attorney use the internet to find them
- 96% of people who need legal advice search for it on Google
When you see those numbers, it should come as no surprise that 81% of attorneys say they use social media as part of their marketing strategy. In short: social media marketing is here to stay. If a law firm isn’t casting a wide net through social media marketing, it’s costing them clients.
2. Authenticity Will Be Key
More than ever, social media users are looking for authenticity in the brands they follow online. Shouting slogans and buzzwords like a robot won’t get anyone very far.
At Let America Know, we always see higher open rates from attorney-to-consumer emails than firm-to-consumer emails. People would rather talk to another person than a business.
That applies to social media as well, where seeming too much like a “brand” will inevitably turn users away. Instead, law firms will have to increasingly focus on humanizing themselves on social media.
3. Video Will (Still) Take Center Stage
When it comes to social media content, video is king. Research shows that marketers who use video receive 66% more qualified leads per year. Naturally, plenty of law firms are prioritizing videos in their outreach strategies. And as social media giants like Facebook, Instagram, Twitter, and LinkedIn continue to expand their video capabilities, we can only expect that trend to grow.
Fortunately, creating quality videos is easier than ever. Almost every attorney has a smartphone in their pocket that can record videos perfectly suitable for social sharing.
4. More Attorneys Will Go Live
During the pandemic, attorneys were forced to conduct conferences and other public events over the internet. This opened a new door for many law firms, who discovered the practical benefits of live streaming. Now, as sites like Facebook and LinkedIn incorporate live streaming into their platforms, those firms are keeping webinars front-and-center in their digital marketing toolkits.
5. More Firms Will Invest in Social Media
As attorneys increasingly embrace the benefits of social media, many will see the importance of investing in this marketing channel. This may mean hiring an in-house social media manager or possibly outsourcing the job entirely. Either way, we expect to see more and more law firms recognizing social media as an essential expense.
Are You Ready for the Next Stage of Social Media Marketing?
By keeping these trends in mind, you can start to plan a digital marketing strategy for 2023. However, as always, maintaining a strong social media presence will take time and effort. If you’d rather let someone else handle the headaches, we can help.
At Let America Know, we give trial attorneys the support they need to get the most out of their social media and email marketing campaigns. Just contact us, and we’ll design a custom marketing strategy that suits the unique needs and goals of your firm. Then, we’ll manage the entire process ourselves—from the big-picture strategy to the finest details.
Click here to learn more about our done-for-you social media program for trial attorneys like you.