9 Digital Marketing Tips for Law Firms
In today’s technology-driven world, digital marketing isn’t a nice-to-have—it’s a must. Any law firm that doesn’t use the internet to attract new clients is bound to lose prospects to competitors who do.
That said, marketing your firm online isn’t always easy. It can take time to find your footing. Fortunately, you don’t have to figure it out on your own.
Here are nine tips to help you get the most out of your digital marketing strategy.
1. Polish Your Website
You can think of your website as your base of operations for online outreach. While you’ll want more than just a website, you should make sure you do have a website. Your website should be appealing, professional, and modern. Most importantly, it should showcase your firm’s brand.
Don’t forget to optimize your firm’s website for mobile use, either. These days, more and more prospects are using their smartphones to find and vet local attorneys.
2. Employ SEO Techniques
Search engine optimization (SEO) means optimizing your content to help it rank higher in online searches. There are quite a few ways to do this, such as:
- Improving your firm’s website so that it runs more efficiently
- Creating content relative to your area of practice
- Adding common keywords to your content, such as “Houston injury lawyer” or “Indianapolis family law”
By employing proven SEO techniques, you can increase traffic to your firm’s website—helping you connect with more (and better) clients.
3. Use Social Media
Social media is rapidly becoming one of the most important tools for effective digital marketing. When used properly, social media will help you:
- Raise brand awareness
- Reach your target audience
- Stay top-of-mind with potential clients and referrers
- Humanize your firm
- Stand out from the crowd
That doesn’t mean you should rush to sign up for every social media platform. But Facebook, Twitter, and Google My Business are generally safe places to start.
4. Start a Blog
You may already have a blog. If not, there’s no better time to start than now. An active blog will help you establish yourself as an authority in your niche. It’s also one of the quickest ways to kick your SEO results into overdrive.
Plus, a blog will give you a steady source of content you can repurpose for your social media pages.
5. Launch a Newsletter
An email newsletter is another great way to spread awareness for your brand. In fact, while digital marketing strategies have progressed rapidly over the past few years, the humble e-newsletter has held its title as one of the best outreach options available for law firms.
6. Don’t Forget the Visuals
No matter what platforms or channels you use to market your firm online, you’ll want to incorporate plenty of visuals. Images, graphics, and videos can make all the difference for attracting attention and boosting engagement from prospects.
7. Keep Up with Marketing Laws and Regulations
As an attorney, you know the importance of following the law—and marketing is no exception. Look into the rules that govern attorney marketing in your state to ensure you remain compliant.
8. Don’t Stop Learning
The world of digital marketing is constantly evolving. In order to get (and stay there), you’ll have to adapt your approach to fit the changing landscape. Fortunately, there are plenty of resources available to help you stay on top of the latest trends. Keep an eye on what’s happening and be ready to pivot as needed.
9. Call in the Pros
Running an effective digital marketing campaign takes plenty of time, effort, and patience. As a busy professional, you probably already have enough on your plate. If you’d rather let someone else handle the headaches, there are a number of reliable options available.
You don’t have to outsource your entire marketing campaign, either. You could always call in a little backup for certain parts. For example, outsourcing your social media profiles is a great way to enhance your online presence without investing too much of your own time.
Maybe We Can Help
At Let America Know, we give attorneys across the nation the support they need to grow their practices through social media and newsletter marketing.
Just contact us, and we’ll be happy to design a custom social media marketing strategy that suits your needs. Then, we’ll manage—and even automate—the whole process moving forward.
Click here to learn more about our done-for-you social media program for lawyers like you.