How to Get More Out of Your Law Firm’s Social Media Marketing
If you feel like your law firm is falling short of its potential online, you’re far from alone. Many law firms dive into social media marketing with high hopes, only to end up disappointed by lackluster results. The good news is that, in most cases, all it takes is some minor tweaks to put yourself on the right track.
Here’s how to get more out of your law firm’s social media marketing.
1. Have a Plan
When it comes to digital marketing, success doesn’t happen by accident. To get reliable results, you need a plan. Start by developing a big-picture strategy for social media. Work with your team to decide:
- What you hope to achieve
- How you want to reach your goals
- What milestones you can reasonably hit along the way
- How much you’re willing to invest in the budget
- Whether you want to manage your social media in-house or outsource it
2. Choose the Right Platforms
These days, law firms have plenty of social media platforms to choose from. The most common include:
- YouTube
- Google My Business
Depending on your niche, some platforms may make more sense than others for you. Figure out which ones are worth your time and which ones aren’t. We recommend starting with just two or three accounts at most. That way, you can give enough attention to each without spreading yourself too thin.
3. Provide Value
This may be the most important part of any social media campaign. If you want to connect with your target audience, you have to create content they will find interesting and valuable. Ask yourself:
- Who am I trying to connect with on social media?
- What do they find interesting?
- What problems do they have that I can help solve?
Once you have an idea of who you’re trying to reach, start creating content that will appeal to them. For example, you could write educational articles related to your law firm's services, then promote those articles through your social channels. This will establish your firm as a go-to source of guidance in your niche.
4. Use Visual Content
Studies have shown that visual content performs better than text-only content on social media. Use images, graphics, and videos to make more of an impact on your audience—and on your own results.
5. Share Positive Reviews
One of the best ways to build trust on social media is to let someone else do the talking for you. Collect testimonials from happy clients and share them on your social media pages. Not only will this highlight your firm’s expertise and professionalism, but it will also help your profiles rank higher in search results.
6. Optimize Over Time
Digital marketing is never a one-and-done process. No matter how strong your social media presence may be, there’s always room for improvement. Track your success over time to see what works and what doesn’t. Then, optimize your strategy for even better long-term results.
7. Get Some Help
Running an effective social media campaign takes time and effort. Plus, not everyone is equally suited to understanding the complex world of digital marketing. If you’d rather let someone else handle the headaches, you can always outsource your social media marketing to a team of pros. That way, you can enjoy all the benefits of a strong online presence without the usual hassle.
Maybe we can help.
At Let America Know, we give attorneys across the U.S. the support they need to get the most out of their social media and email marketing campaigns. Just contact us, and we’ll be happy to discuss the best solutions for your unique needs and preferences.
Click here to learn more about our done-for-you social media program for trial attorneys.