How to Repurpose Your Law Firm’s Content for Social Media
These days, it’s more important than ever for law firms to market themselves on social media. That doesn’t mean just setting up a Facebook or Twitter profile and forgetting about it, either. In order to maintain an effective social media presence, people need to see that your law firm is active and engaged.
That means posting plenty of content.
Of course, creating all that content takes time—something that most busy professionals don’t have to spare. Fortunately, you probably don’t have to start from scratch. Chances are, you already have quite a bit of content online, even if it’s just your law firm’s website.
By repurposing existing content, you can keep your social media profiles active while investing far less time and effort. Here’s how.
Draw Posts from Written Content
Your law firm almost certainly has at least some content on its website pages. Beyond this, you may have created other forms of content, such as:
- Blog posts
- Newsletters
- Email campaigns
- LinkedIn messaging chains
- Case studies
If you have any of these, you may have a goldmine for social media posts already at your fingertips. Look through the content—including your website copy—and see if anything looks promising. Then, take note of how you could repurpose it.
If you have any lists, such as tips, FAQs, or how-to guides, you can break those up into a series of bite-size social media posts. For example, a newsletter with “10 Things You Should Know Before Hiring a Lawyer” could become 10 separate posts, with one tip each.
Tweet threads on Twitter are an especially effective way to do this.
And even if the content isn’t already formatted into a list of tips and tricks, just look for catchy lines in emails, blogs, and newsletters that could serve as individual posts. Find the hidden gems and make them shine.
On platforms like LinkedIn, you can publish longer articles, making it even easier to reuse your old content. With a simple copy-and-paste, you could have a long-form post primed and ready to go.
Using his method alone, you may be able to generate a significant amount of activity for your social media profiles.
Create Visuals
It’s a simple rule of the internet: visuals always get more attention and engagement than plain text. So when you’re grabbing those great pieces of recycled content for your posts, consider converting some into a visual format.
This could be as simple as adding a quote or tip as a caption or text overlay on an eye-catching image—a common style for posting on Instagram.
For a more advanced approach, you could even design some infographics and diagrams. These are a great way to share statistics, FAQs, and other lists through a more appealing and easy-to-digest medium than boring old text.
Plus, you can fit a lot more information into a single post that way.
Creating visuals will also help you increase visibility for your law firm. Studies have shown that visual content is 40x more likely to be shared on social media. When your followers reshare your images and graphics to their own circles, they’ll be exposing your brand to a whole new audience.
Reuse Video Content
If your law firm has conducted any video presentations, webinars, or even interviews, that can become another priceless source of social media content.
First, you can publish the full-length recordings on YouTube or other social media platforms. Then, you can find the best sections and post them as brief clips on Twitter, Facebook, Instagram, and elsewhere.
Videos perform extremely well on social media and are a great way to humanize your practice. However, producing a new video can be time-consuming and expensive. This way, you can simply reuse videos you already have on hand.
Alternatively, you could use the transcriptions from your videos as a source for even more text posts.
Share Testimonials
When repurposing content for social media, why not go all the way and let others create the content for you? If you have any positive testimonials or glowing reviews from clients, colleagues, or referral partners, you can plug those in as standalone content on any social media platform.
Not only will this give you an easy source of social media content, it will also help you establish credibility and build trust with your target audience.
Post on Multiple Platforms
If you already have some social media content, you can always repost it on other platforms.
For example, if you have any Facebook posts that performed well in the past, you could try them again on LinkedIn. If you have any moderately popular tweets, you can use those as captions on Instagram.
That way, you’re getting more bang for your buck. Instead of having to come up with new content for each platform—and gamble that it will do well—you can simply reuse what you already know worked elsewhere.
Are You Ready for a Stronger Social Media Presence?
Staying active is the key to success on social media. And by repurposing your law firm’s old content, you can reap the rewards of an active profile with a lot less hassle.
But of course, even with recycled content, maintaining a strong presence on social media takes time. How about a little help?
At Let America Know, we give trial attorneys across the nation the expert support they need to improve their online marketing strategies through social media and email. Just contact us, and we’ll be happy to help you promote your brand, reach your target audience, and grow your law firm.