How to Use Social Media to Boost Your Law Firm’s Local SEO
Over the years, social media marketing has become increasingly important for law firms. More and more attorneys are discovering how social media can help them:
- Increase brand visibility
- Attract more leads
- Expand their social network
- Humanize their law firm
But another benefit of social media is that it can improve your law firm’s local SEO.
Search engine optimization (SEO) means optimizing your website to increase your chances of showing up in online search engines like Google. Local SEO is a form of SEO that focuses on showing up in local searches.
By improving your local SEO, you can help prospects looking for legal representation in your area find you. Then, you can start the process of converting them from prospects to clients.
So where does social media come in?
Here’s how you can use social media to boost your law firm’s local SEO.
Optimize Your Law Firm’s Google My Business Listing
When it comes to local SEO, no social media platform is more important than Google My Business.
When someone searches for a service online, such as “personal injury attorney,” Google puts a list of the three local businesses they consider most relevant at the top of the search results. This is called the “local pack,” and earning your way into it can have a drastic impact on attracting local leads.
What’s the secret to making the cut? Well, Google decides which three businesses to include in the local pack by analyzing the strength of their Google My Business listings.
So to kick your local SEO game into overdrive, start by creating a Google My Business profile for your law firm, then optimizing it for the best results.
Include Your Contact Info on All of Your Profiles
No matter which social media platforms your law firm uses, you always want to include your up-to-date contact information. This includes your:
- Address
- Phone number
- Service areas
- Operating hours
All of this will help Google understand exactly where you are, increasing the chances of your social media profiles being included in local searches.
Use Local Keywords and Hashtags
Using your location as a keyword in your social media bios and posts can also tell Google where you are. Better yet, hashtags can help local prospects connect with you.
Hashtags aren’t just for Twitter anymore, either. These days, a several platforms use them, including:
Spice up your profiles and posts with hashtags related to your area. For example, if your law firm is based in Phoenix, you might use the hashtag #PhoenixFamilyLaw or #LawyersOfPhoenix.
Manage Your Online Reviews
One of the primary factors that Google takes into account when choosing which businesses to rank for certain keywords is the number of reviews they’ve received—as well as how positive those reviews are. Quantity and quality are both important.
If you’re hoping to rank in local searches while your law firm doesn’t have any Google reviews—or only negative ones—you aren’t likely to get far.
So take the time to get more (and better) reviews for your firm and watch your local SEO rankings soar.
Is Your Social Media Strategy Optimized for Local SEO?
Optimizing your law firm’s social media for local SEO is one of the most important steps you can take to attract better leads. Armed with these tips, you can start raising your law firm’s brand visibility today.
However, running a successful social media campaign takes plenty of time, energy, and patience. If you’d rather let someone else handle the hassles, we can help.
At Let America Know, we give trial attorneys across the nation the support they need to strengthen their online presence. Just contact us, and we’ll help you reach your target audience and grow your firm.
Click here to check out our done-for-you social media program for trial attorneys.