How to Use Social Media to Drive Traffic to Your Law Firm’s Website
Here’s how.
1. Optimize Your Profiles
Most people don’t spend long looking at social media profiles. Set your profiles up so that users can learn what they need to know about your firm as quickly as possible. Most importantly, be sure to include a link to your homepage or landing page where users can easily find it.
2. Highlight Positive Reviews
Capturing positive reviews is an essential marketing strategy for any law firm. Reviews can provide ample social proof of your expertise, professionalism, and care for others. They can also help your social profiles rank higher in search results (especially Google My Business), attracting even more attention for your firm and giving prospects a reason to click through to your website.
3. Provide Value
Social media runs on content. If you want your profiles to stand out, you have to create content that your target audience will find interesting and valuable. Ask yourself:
- Who am I trying to connect with?
- What is their communication style?
- What problems do they have that I can help solve?
Once you have an idea of who you’re trying to reach, put together a content strategy that will appeal to them. The more people you can draw to your social profiles, the easier it is to direct them to your website.
4. Post When Your Audience Is Active
On social media, when you post can be just as important as what you post. There are general rules for the best times to post on different platforms, but to get the most out of your profiles, you should tailor your posting schedule for your target audience.
This usually takes a little trial and error. Post at different times, and see which posts attract the most engagement. Watch for any consistent patterns, and adjust your schedule to focus on those peaks.
5. Use Visuals
Numerous studies have shown that social media content that incorporates visuals receives far more engagement than text-only posts. Images, graphics, and videos all help make your content more interesting and easier to consume. This will help you establish yourself as a go-to source of information in your niche, likely increasing website traffic.
6. Promote Content from Your Website
One of the best ways to create content for your firm’s social profiles is to repurpose your existing content. This could include pieces from:
- Website pages
- Blog posts
- Newsletters
Best of all, when using your website or blog as a source of content, you can link to the original piece, offering users yet another opportunity to visit your website.
7. Make Sharing Your Content Easy
What’s better than promoting your own content? Letting others promote it for you!
When posting blogs or videos on your website, consider embedding buttons that readers and viewers can share the content easily from their social profiles. That way, if someone gets value from your website, they can help spread it to a wider audience—some of whom may be looking for your service.
8. Use Pinned Posts on Your Social Media Profiles
Typically, your most recent posts will appear at the top of your profile. However, some platforms let you “pin” posts, keeping them at the top until you unpin them or pin a different post. Pinning a post that contains a link to your firm’s website can be a great way to get more curious prospects to click through.
Get Expert Help for Your Law Firm’s Social Media Presence
Social media should be a key component in any law firm’s growth strategy. However, running a digital marketing campaign takes plenty of patience and time. If you’d rather pass the headaches off to someone else, we can help.
At Let America Know, we give trial attorneys the support they need to take their social media campaigns to the next level. Just contact us, and we will design a custom social media marketing strategy that suits your needs. Then, we’ll manage the entire process from top to bottom.
Click here to learn more about our done-for-you social media program designed for lawyers like you.