LinkedIn Features Every Attorney Should Know About
Most attorneys already have a LinkedIn profile. Not many are active on the platform, though—and even fewer are taking advantage of the wide variety of features LinkedIn has to offer. When used correctly, these features can help you:
- Raise brand awareness
- Reach your target audience
- Expand your professional network
- Stay top-of-mind with potential clients and referrers
Let’s take a look at some of the most useful LinkedIn features for attorneys.
1. Document Sharing
LinkedIn allows you to upload PDFs and other documents right to your profile, which users can then read or download. This is a great way to share:
- Articles
- Case studies
- Infographics
…All of which will help you provide value for your audience and establish yourself as a go-to source of knowledge in your niche.
2. Articles
LinkedIn also gives attorneys the option of posting articles directly to LinkedIn. These articles can be up to 110,000 characters long (about 15,000 words), which gives you ample room for long-form content.
You can either write LinkedIn articles from scratch or repurpose existing content from your website, newsletter, or another source.
3. Newsletters
If you’re planning to publish long-form content regularly, LinkedIn’s newsletter feature could come in handy. Just like an email newsletter, LinkedIn newsletters let you post blog posts, industry news, or other pieces of valuable content to your profile. Users can even subscribe to your newsletter and receive notifications every time a new newsletter goes live.
4. Polls
Asking questions can be a great way to boost engagement and learn more about your target audience. LinkedIn polls make this easier than ever. Each poll can include up to four answers, but you can always encourage users to comment with any additional answers they may have.
(LinkedIn polls have all the same engagement options as a standard post: comments, reactions, and reshares.)
5. Carousel
Using LinkedIn’s carousel feature, you can upload PowerPoint-style slideshows for your audience to view or download. Carousel is perfect for sharing:
- Quick tips
- Statistics
- Pitch decks
- Recaps and key takeaways from webinars or other virtual events
Best of all, carousels can contain up to 300 slides—so you won’t have to worry about running out of space.
6. LinkedIn Live
Livestreaming is a great opportunity to speak directly to your audience. And by opening the floor to questions and comments, you can create a conversation in real time. This will help you humanize yourself and demonstrate your willingness to help others.
Plus, once the live stream is over, you can post the recording for users who missed the original event. Speaking of which…
7. LinkedIn Native Video
Video is by far the most effective type of content on any social media platform, and LinkedIn is no exception. According to LinkedIn, users are 20 times more likely to share videos than any other type of content.
If you want your audience to amplify your brand for you, video is the key.
LinkedIn native videos can be up to 10 minutes long, which is plenty of time to provide some value for viewers. Test different video lengths to see whether shorter or longer videos attract more attention.
8. Audience Analytics
No digital marketing strategy should ever stay stagnant. For the best results, use LinkedIn’s analytics feature to track your key metrics over time. The most important metrics are:
- Follower count, which shows you how your audience is growing (or shrinking)
- Impressions, which shows you how many users your content is reaching
- Engagement, which shows you how many users are interacting with your posts
- Click-through rate, which shows you how often users are clicking on the links you share
You can use this data to optimize your strategy and fuel long-term growth.
Get the Most Out of Your LinkedIn Profile
LinkedIn can be a priceless marketing tool for any attorney. By taking advantage of the handy features LinkedIn offers, you can strengthen your brand and connect with more prospects. Of course, social media marketing takes time, energy, and patience. If you’d rather pass the headaches off to someone else, we can help.
At Let America Know, we give trial attorneys the support they need to take their digital marketing campaigns to the next level. Just contact us, and we’ll help you strengthen your brand identity through social media strategies custom-made to suit your needs.
Click here to learn more about our done-for-you social media program designed for plaintiff attorneys like you.