6 Common Myths About Law Firm Marketing Agencies
In an increasingly digital world, social media marketing is essential for any law firm hoping to stay competitive. Despite this, many attorneys are still hesitant to work with a dedicated marketing agency.
Why? Unfortunately, there are a host of misconceptions about digital marketing that many legal professionals believe to be true. To help clear things up, here are six common myths about working with a law firm marketing agency.
Myth #1: Hiring a Marketing Agency Is Too Expensive
Some law firms see digital marketing as an unnecessary expense. But when done correctly, strengthening your online presence can help you:
- Raise brand visibility
- Attract more clients
- Grow your professional network
- Establish yourself as a thought leader in your niche
In short, digital marketing is an investment—and one that can bring meaningful returns. A good marketing agency will come equipped with a variety of proven strategies to help maximize your ROI.
Myth #2: I Can Do It Myself
While it's true that some marketing tasks can be handled in-house, marketing agencies bring specialized expertise to the table. They stay updated on the latest marketing trends, have access to premium tools, and provide insights derived from working with other clients in the industry. Additionally, they can save you time and effort, allowing you to focus on what you do best: serving your clients.
Myth #3: Marketing Agencies Are Just for Big Firms
Many attorneys think that small or midsize law firms can’t benefit from working with a marketing agency—at least, not enough to justify the investment. In reality, firms of any size can profit from getting some expert help. Even something as simple as outsourcing your social media can help you elevate your online presence, reach a wider audience, and fuel growth.
Myth #4: Digital Marketing Doesn’t Yield Tangible Benefits
Some people assume that the impact of marketing is intangible and difficult to measure. However, modern marketing relies heavily on data and analytics. A reputable marketing agency will define key performance indicators, use analytics to track these metrics, and provide you with regular reports to show their strategies are working.
Myth #5: Marketing Agencies Won't Understand My Specific Needs
While many marketing agencies may not be a good fit for your firm, some have dedicated themselves to working specifically with trial attorneys. These agencies understand the nuances of the legal industry. For example, Let America Know was co-founded by a plaintiff attorney with decades of experience in personal injury law. If a generalized approach doesn’t work for your firm, that kind of industry-specific expertise can make all the difference.
Myth #6: It Takes Too Long to See Results
There is some truth to this myth. In most cases, you won’t see major results overnight. However, it’s crucial to remember digital marketing is a long-term investment. Building a robust online presence, improving search engine rankings, and cultivating client relationships all take time. But with consistent efforts—and a little patience—you will start to see real benefits soon enough.
Trust us, it’s well worth the wait.
Get Expert Help for Your Law Firm’s Digital Marketing Campaign
When it comes to digital marketing for law firms, there are plenty of myths swirling around. Don’t let these misconceptions stop you from getting the help you need to grow your firm online. By working with a team of experts, you can take your practice to the next level.
If you’re ready to get more out of your online presence, we can help. At Let America Know, we give lawyers across the nation the support they need to get the most out of their social media and email marketing campaigns. When you partner with Let America Know, you will get:
- Done-for-you social media management across four platforms
- 8 engaging posts per month offering valuable insights and tips for your target audience
- 4 additional posts per month to keep your followers updated about your firm
- Weekly Google My Business posts
…all designed to attract prospects and drive traffic to your website.
Just contact us, and we’ll be happy to help you strengthen your online presence, reach your target audience, and increase brand visibility.
Click here to check out our done-for-you social media program for trial attorneys.