8 Digital Marketing Myths Holding Your Law Firm Back Online
In the modern age, more attorneys than ever are turning to the internet to market their firms. However, there are still plenty of myths surrounding the topic of digital marketing. Believing those myths could keep your firm from reaching its potential online.
To help set the record straight, here are eight digital marketing myths that may be holding you back.
Myth #1: Digital Marketing Isn’t Worth It
\Many attorneys steer clear of digital marketing because they think it’s a big waste of time and money. How much of a difference could it make?
The truth is that if your firm isn’t building a brand online, you’re missing out on leads. Here are a few revealing statistics:
- 96% of people who need legal advice search for it on Google
- 74% of prospects who begin a search online end up calling an attorney
- 87% of people who contact an attorney go on to hire that attorney
These days, people use the internet for everything—including hiring attorneys.
Myth #2: Digital Marketing Is Only for Big Law Firm
This myth is especially dangerous. Not only is digital marketing not reserved only for larger firms, but it’s also one of the best tools available for small firms. Because digital marketing doesn’t require a major investment, it gives smaller firms an opportunity to step up and compete with firms of all sizes.
Myth #3: If Your Competitors Aren’t Doing It, You Don’t Have To
Some firms feel a false sense of security when they see that their competitors aren’t active online. But just because other firms are passing up on the benefits of digital marketing doesn’t mean you should too. In fact, you now have the perfect opportunity to gain an edge.
Myth #4: Word-of-Mouth Referrals Are Enough for Your Firm
Word-of-mouth is a great way to attract attention to your firm. But what do you think most prospects will do once they hear about you? Chances are, they’ll look you up online. And unless you’re intentional about your digital marketing strategy, it’s unlikely that your online presence will do you any favors in the eyes of curious prospects.
If they find an outdated website, empty social media profiles, and a stream of less-than-glowing reviews, they’ll probably look elsewhere for legal help.
Myth #5: You Don’t Need a Social Media Presence
You may be open to digital marketing, but that doesn’t mean you’re planning on setting up a Twitter for your firm. After all, social media is just for celebrity gossip and trolls, right?
On the contrary—social media should be central to any digital marketing campaign. Social media is great for:
- Raising awareness for your firm
- Expanding your professional network
- Connecting with your target audience
- Demonstrating expertise
- Staying top-of-mind with potential clients and referrers
The sooner you start taking advantage of the benefits social media has to offer, the better.
Myth #6: Email Marketing Isn’t Effective Anymore
This is one of the more common myths we hear: email marketing used to be worthwhile, but those days are long gone. This could hardly be farther from the truth. In fact, while digital marketing has evolved rapidly over the years, newsletters remain one of the most efficient and effective methods for outreach available.
Myth #7: Digital Marketing Is Free
While some aspects of digital marketing are completely free, such as creating social media accounts or launching an email campaign, you will likely need to invest some money to see the best results. The good news is that the final myth is…
Myth #8 – You Have to Spend a Lot to Make an Impact
While investing in your digital marketing campaign is a good idea, you won’t have to spend an arm and a leg. Even a moderate budget can make a big difference. For example, simply boosting your Facebook posts may do the trick. Instagram ads are another affordable option that can reap big rewards.
Regardless, don’t worry about breaking the bank. Digital marketing doesn’t have to be expensive. A little goes a long way.
Get Expert Help for Your Law Firm’s Digital Marketing Campaign
Digital marketing is an incredibly effective way to raise brand awareness and grow your firm. By rejecting these myths, you can get the most out of your strategy.
Of course, running a successful digital marketing campaign takes time, effort, and a whole lot of patience. If you’d rather let someone else handle the headaches, we can help.
At Let America Know, we help trial attorneys market their firms through social media and email marketing. Just contact us, and we’ll design a custom marketing strategy that suits your needs. Then, we’ll implement and manage the whole process ourselves.
That way, you can focus on doing what you do best—serving your clients.
Learn more about our done-for-you social media program designed specifically for attorneys like you.