8 Essential Skills for a Law Firm Social Media Manager
In the modern world, social media marketing isn’t just a nice-to-have for law firms. It’s a must. However, building a strong presence on social media takes time and effort. As a busy professional, your schedule is probably full enough already without adding another hassle to worry about.
Of course, you can always bring someone on board to manage your social media for you. That way, you get the benefits of social media without the headaches.
But how can you find the right person for the job?
Social media marketing requires a diverse set of talents. When hiring a social media manager for your law firm, there are a few must-have skills you should always expect.
Here’s what to look for.
1. Research
Launching a successful social media campaign doesn’t happen by accident. It takes some serious planning. Your social media manager should be able to establish clear goals, then craft a strategy to reach them.
The first step to planning a social media strategy is research. Your social media manager will have to conduct research to determine the right approach for your law firm, including:
- Which social media platforms your target audience is using
- How you can provide value for your audience
- What brand voice you should use to connect with them
Your social media manager should also be committed to learning the newest marketing trends. The world of social media is constantly evolving. You need someone who can keep up.
2. Content Creation
All forms of digital marketing run on content, and social media is no exception. Every social media manager should be capable of creating quality content for a variety of platforms. This includes short posts as well as longer pieces of content, such as LinkedIn articles.
3. Digital Communication
It’s called social media for a reason. Your social media manager will need to engage directly with your audience through messages, comments, and replies. This will require polished digital communication skills.
4. Basic Design Skills
Incorporating visuals into your law firm’s social media strategy will help you attract your audience and hold their attention longer. This may include:
- Images
- Graphics
- Videos
Regardless of the type of visuals you use, you want a social media manager who can make it work for you. A basic understanding of visual storytelling and design will help with this.
5. Comfort with Marketing Technology
As technology advances, more and more aspects of digital marketing can be automated. This will help streamline the process and strengthen your social media presence. A skilled social media manager must know how to choose the right tools and put them to good use.
6. Data Analysis
Social media marketing isn’t a set-it-and-forget-it process. You should always be honing your approach. That means analyzing what you’ve done so far—what works, what doesn’t, and how you can make it even better. Find a social media manager who knows how to read the data and optimize your brand.
7. Industry Expertise
As an attorney, you don’t just need a social media manager. You need a social media manager who specializes in legal marketing. Marketing a law firm requires a deep understanding of the legal industry—and how your audience thinks.
8. Compliance with Ethical Rules
When hiring a social media manager, always make sure that they have a firm grasp of the rules of ethics for attorney digital marketing. There are quite a few ethical pitfalls they could fall into—and your firm could fall with them.
For example, they will need to put the appropriate disclaimers on your profiles and in certain posts. They must be able to market your law firm without implying an attorney-client relationship.
Get Expert-Backed Help with Your Law Firm’s Social Media
Enlisting a little help for your law firm’s social media marketing is one of the best ways to boost brand visibility and grow your firm. If you’re ready to take your operations to the next level, it may be time to outsource your social media management.
That’s where we come in.
At Let America Know, we give trial attorneys the support they need to grow through proven social media and email marketing techniques. Just contact us, and we will design a custom social media marketing strategy that suits your needs. Once we have a strategy in place, we’ll manage the entire process ourselves—from start to finish.
Learn more about our done-for-you social media program for lawyers like you.