Is AI the Next Big Thing for Attorney Digital Marketing?
The recent rise of AI (artificial intelligence) has been nothing short of a revolution. Virtually every industry has been impacted by AI—and the legal niche is no exception. For many attorneys, AI has become a hot topic, especially as it relates to digital marketing. Is AI the secret weapon you’ve been waiting for to take your online presence to the next level?
While AI certainly can help streamline digital marketing, it still has its flaws. Let’s talk about how AI can help you—and where it may fall short.
The Benefits of AI for Attorney Digital Marketing
AI has quite a few applications for digital marketing. Many law firms have begun using AI to:
- Research their target audience
- Analyze social media algorithms
- Find SEO keywords
- Generate ideas for content
- Write social media posts, blogs, and emails
However, not all legal marketers are ready to put all their eggs in the AI basket. After all, when something seems too good to be true, it probably is—right? Are there legitimate problems with using AI for digital marketing, or is this simply a fear of change?
Before relying on AI to ramp up your legal marketing efforts, it’s important to understand the downsides and risks.
5 Potential Problems With Using AI for Digital Marketing
1. Legal and Ethical Concerns
It always takes time for laws to catch up with innovations in technology. Because AI is so new, there is still a lot we just don’t know about how it may be regulated in the future. As it stands, AI is almost entirely unregulated. Some attorneys are wary of leaning too heavily on this new tech until the ethical considerations have been explored more fully.
2. SEO Shortfalls
SEO is essential to any law firm’s digital marketing campaigns—especially local SEO. So far, AI has not been able to provide the comprehensive AI expertise that attorneys need. Effective SEO requires a deep understanding of best practices, as well as a nuanced and subtle approach to implementing them. For now, AI just can’t do the job alone.
3. Inaccurate Information
Some people view AI as a foolproof source of reliable info. Unfortunately, that’s not the case. AI tools often give users inaccurate or out-of-date information. So while AI can be a good starting point for answering questions or generating content, you should always remember to take AI-based information with a grain of salt.
4. Robotic Writing
One of the biggest breakthroughs in AI technology has been its ability to sound human. However, that feature is still far from perfect. Many users find that AI-generated content feels inorganic and wordy. And the longer the content, the worse those symptoms can be. AI can be helpful for creating a rough draft for digital content, but you will probably have to polish it up before it’s ready to go live.
5. Lack of Originality
AI tends to reuse templates for content, with only minor tweaks to the wording to avoid direct plagiarism. If you use AI to churn out marketing materials, you may end up with a lot of similar-sounding pieces. Once again, you will probably have to edit each post or email to avoid redundancy and give it the human touch.
AI Is Handy, but It Isn’t Perfect Yet
AI still has a long way to go before it can replace human marketers—if it ever will. This doesn’t mean AI is useless, of course. AI can be very helpful for streamlining your law firm’s digital marketing efforts.
But even with the help of AI, maintaining an effective online presence takes time and effort. If you want the benefits of a healthy digital marketing strategy without the headaches, we can help.
At Let America Know, we give lawyers across the nation the support they need to get the most out of their social media and email marketing campaigns. Our standard package includes:
- Done-for-you social media management across four platforms
- Eight engaging posts per month offering valuable insights and tips for your target audience
- Four additional posts per month to keep your followers updated about your firm
- Weekly Google My Business posts
…all custom-built to engage prospects and drive traffic to your website. Just reach out, and we will help you strengthen your online presence, reach your target audience, and grow your firm.
Click here to learn more about our done-for-you social media program for trial attorneys.