8 Quick Tricks to Boost Your Law Firm’s Visibility on Social Media
8 Quick Tricks to Boost Your Law Firm’s Visibility on Social Media
In recent years, social media has become an increasingly important marketing tool for law firms. An effective social media presence can help you:
- Raise awareness for your firm
- Expand your professional network
- Build trust with your audience
- Attract more leads
However, all of this takes time. As a busy professional, you have enough on your plate already without adding another chore. There are only so many hours in the day. Right?
That mindset has stopped plenty of attorneys from taking advantage of the benefits of social media marketing. But social media doesn’t have to eat up all your time. In fact, it only takes a few minutes to give your social media presence a powerful boost.
Don’t believe us? Here are eight quick tricks to boost your law firm’s visibility on social media.
1. Pick One Platform
These days, attorneys have quite a few social media platforms to choose from. Some of the most popular options include:
- YouTube
- Google My Business
Most firms sign up for several platforms to cast a wide net. Often, this leads to burnout as they spread themselves too thin. Instead, consider picking just one platform to focus on for now. You can always move on to others later.
2. Update Your Bio
Once you’ve picked a platform, look over your firm’s bio or “About” section. Does it represent your firm well? Is it clear? Is your contact information up to date?
Take a few moments to adjust the content as needed. Typically, these bios are just brief blurbs, no more than a few sentences long—if that. Giving it a quick polish should be a breeze.
3. Write a Short Post
Maybe you haven’t posted on social media in a while. Maybe you never have. Either way, there’s no better time to start up than now.
The trick is to keep it brief. Pick something you think is worth saying, and say it. Don’t overthink it. Don’t talk yourself out of it. Type out a sentence or two and hit send. Sometimes, less is more.
(Just be careful not to post anything overtly offensive. We’re not recommending a complete lack of discernment.)
4. Repurpose Existing Content
Coming up with a new post isn’t always easy. You stare at your screen, hoping for the best, and nothing comes to you. No worries. It happens to the best of us.
The good news is that you probably don’t have to come up with anything new anyway. More than likely, your firm already has some content lying around. That may include:
- Old social media posts
- Blogs
- Newsletters
- Marketing emails
- Webinars
- Website copy
Take a look at what you already have on hand. Is there anything that could make a good post?
For example, if your firm published an article on a topic related to your niche, you can probably find a sentence that works as a Facebook status or a tweet. Just copy it, paste it into your platform of choice, and voila! You’re good to go.
5. Reshare Posts From Your Peers
You don’t have to do all the talking yourself. Resharing posts from other professionals or community leaders is a great way to make connections and spread useful messages. And of course, you won’t have to write any content yourself (unless you choose to add a quick comment).
6. Engage With Other Users
Another quick way to raise visibility on social media is to engage with other users. This may be simple as “liking” a post you enjoy. To go a step further, you could leave a short comment to share your perspective. Either way, this will put you on at least one other user’s radar and give them a reason to check out your profile.
7. Share a Testimonial
Testimonials are always a great way to build trust on social media. Plus, just like with resharing someone else’s post, you won’t have to think up what you want to say—someone else has already said it. And if you don’t have enough glowing testimonials to share, you can fix that in no time, too.
8. Call in a Little Backup
Armed with these tips, you can breathe new life into your law firm’s social media presence. However, to get the most out of social media, you will likely need to invest some real time and effort.
Or, if you’d rather let someone else handle the headaches, you can always outsource your social media marketing to a team of pros. That way, you can enjoy all the benefits of a strong online presence without the usual hassle.
Maybe we can help.
At Let America Know, we give attorneys across the U.S. the support they need to get the most out of their social media and email marketing campaigns. Just contact us, and we’ll be happy to discuss the best solutions for your unique needs and preferences.
Click here to learn more about our done-for-you social media program for trial attorneys.