How to Get More LinkedIn Endorsements as an Attorney
LinkedIn endorsements are an important part of any attorney’s online brand. These endorsements serve as a public testimony of your expertise, proving that you have earned the trust of clients and colleagues. In this guide, we’re going to talk about how you can get more endorsements for your LinkedIn profile.
Understanding LinkedIn Endorsements
First off: what exactly are LinkedIn endorsements? When creating your LinkedIn profile, you can list some of your most important skills, such as:
- Personal Injury Law
- Civil Litigation
- Legal Research
- Medical Malpractice
- Family Law
- Appeals
Then, other LinkedIn users can “endorse” these skills. For example, a colleague or client could choose to endorse the skills they have seen you demonstrate during a case. Any endorsements you receive will appear on your profile under “Skills.”
These endorsements lend credibility and demonstrate validation of your competencies. In essence, they act as mini-reviews, helping you build trust with potential clients and referral partners. Endorsements can even boost your visibility on LinkedIn as the platform’s algorithm uses them to rank skills and populate search results.
How to Get More Endorsements on LinkedIn
It’s possible that your peers will endorse you on their own. But if you really want to get more endorsements, you will need to get proactive. Here are some strategies to consider:
Endorse Others
Endorsing your connections' skills will often prompt them to return the favor. If you know a colleague or other professional has proven their skill in a certain area, quietly endorse them. Even if they don’t endorse you in return, you haven’t lost anything by helping out a fellow professional.
Ask Directly
Don't be afraid to ask your connections to endorse you. If you can reasonably assume that a client or colleague can vouch for your skills honestly, reach out. A personal message explaining that you respect their opinion and would appreciate their support can go a long way.
Engage With Other Users
By staying active on LinkedIn, you can stay top-of-mind with your connections. When you publish posts or comment on and like other users’ posts, you will remind your network about their experiences with you. Then, they may visit your profile and leave an endorsement or two.
Update Your Skills
Check your LinkedIn “Skills” section regularly to make sure it accurately reflects your current offerings. This makes it easier for connections to endorse you for the right things. Users can’t endorse you for skills you haven’t added, and if you are seeking endorsements for skills you aren’t demonstrating, your peers won’t be able to endorse you in good faith.
Be Ethical
While seeking endorsements, it's crucial to be ethical and maintain professionalism. Don’t seek endorsements from users who don’t have personal experience with your work and skill set. Don’t endorse your peers for skills you can’t honestly vouch for just to solicit a favor. And never harass anyone to convince them to endorse you. It’s okay to ask once, but if they choose not to—or simply don’t respond—let it go.
Do You Want to Get More Out of Your Social Media Marketing?
LinkedIn endorsements can be a valuable tool for establishing credibility and building trust online. By following these tips, you should be able to collect more endorsements and enhance your LinkedIn profile.
And if you’d like to take your social media campaigns to the next level, we can help. At Let America Know, we give lawyers across the nation the support they need to get the most out of their social media and email marketing campaigns. Our standard package includes:
- Done-for-you social media management across four platforms
- 8 engaging posts per month offering valuable insights and tips for your target audience
- 4 additional posts per month to keep your followers updated about your firm
- Weekly Google My Business posts
…all designed to attract prospects and drive traffic to your website.
Just contact us, and we’ll be happy to help you strengthen your online presence, reach your target audience, and increase brand visibility.
Click here to check out our done-for-you social media program for trial attorneys.